AUTHOR BRAND AND

BESTSELLER LAUNCH SCHOOL

The most comprehensive program in building your author brand, creating your marketing plan, and launching your bestseller.

 

Author Brand + Bestseller Launch School will transform you into your very best marketer. Even if you've tried other countless approaches and feel like a procrasti-learning junkie, I'll teach you to clarify your author brand, build your marketing roadmap, and confidently launch your book to bestseller status. 

SIGN ME UP NOW
PROGRAM STARTS ON OCTOBER 3, 2024
The most comprehensive program in building your author brand, creating your marketing plan, and launching your bestseller.

 

Author Brand + Bestseller Launch School will transform you into your very best marketer. Even if you've tried other countless approaches and feel like a procrasti-learning junkie, I'll teach you to clarify your author brand, build your marketing roadmap, and confidently launch your book to bestseller status. 

SIGN UP NOW

 

 

Many authors miss their chance, realizing too late the opportunity to catapult their book into the world.

 

 

ARE YOU STRUGGLING WITH...

  • Spinning your wheels and staring down a to-do list that never ends?
  • Wasting money on courses that don’t get you closer to your goal?
  • Concern that your message might never reach the people who need it?
SIGN ME UP NOW!

Many authors miss their chance, realizing too late the opportunities to catapult their book into the world.


 

ARE YOU STRUGGLING WITH...

  • Spinning your wheels and staring down a to-do list that never ends?
  • Wasting money on courses that don’t get you closer to your goal?
  • Concern that your message might never reach the people who need it?
SIGN UP NOW!

Are you ready to become a bestselling author?

If you're struggling to get your book noticed, feeling overwhelmed by the publishing process, or unsure how to effectively promote yourself, Author Brand + Bestseller Launch School is here to guide you every step of the way.

Your book deserves to reach millions of people.

Get Rave Reviews

Sell Tons of Books

Captivate Readers

SIGN ME UP NOW!
By the end of the program, just imagine...

01

A strong, recognizable author brand that resonates with your audience.

02

A clear marketing strategy that drives book sales and builds your platform.

03

Confidence in your ability to launch your book and see it succeed.

04

Rave reviews, a growing readership, and a thriving author experience.

 

 

 

 

"You are the best. 
Hands-down, A1, mostest, bestest ever. Could NOT have done this without you and wouldn't want to try."

 

Samantha Bennett
bestselling author - The 15-Minute Method: the Surprisingly Simple Art of Getting It Done

I get it. Getting your book into the world is hard.

 

I've helped countless authors build their brands and successfully launch their books. From debut memoirists to expert coaches - and so many more...

 

SIGN UP NOW!
Shawon Davis

TESTIMONIAL

Dr. Mara Einstein
"You continually help me realize that I'm thinking too small. Love that!"


Dr. Mara Einstein

Marketing Expert, Culture Critic, Professor

Author - Hoodwinked: How Marketers Use the Same Tactics As Cults

Your Author Brand + Bestseller Launch Made Simple

Step 1

 

Craft Your Plan

Develop a comprehensive strategy for your author brand and your book's launch.

 

Step 2

 

Implement with Expertise

Utilize our tools, templates, and mentorship for effective execution.

 

Step 3

 

Celebrate Your Success

Enjoy and watch as your book and brand take off.

 

SIGN UP NOW

Publishing a book today requires more than just a great book.

It demands a strong personal brand, an effective marketing strategy, and the ability to connect with your audience on multiple platforms. But many authors feel lost, overwhelmed, and unsure of how to get started. 

You want to make a significant impact, but the fear of your book not reaching the people who need it most keeps you up at night.

Sound familiar?

SIGN UP NOW
Allison Lane book launch coach

Author Brand + Bestseller Launch School

Barns & Noble store manager

You're a nonfiction author with a powerful message.

But, as much as you believe in your book, you're struggling to get the traction it deserves. The publishing industry seems complex, marketing feels overwhelming, and you're unsure how to stand out in a crowded market.

Here’s where we come in.

Author Brand + Bestseller Launch School is a step-by-step program designed to help you build your author brand, create a strategic marketing plan, and confidently launch your book to bestseller status. You don’t have to navigate this journey alone. We’ll be your guide.

SIGN UP NOW

TESTIMONIAL

Calvina Nguyen
"Amazon made my book an Editors' Pick, and it soared to #1 in New Releases across seven varied categories. Plus, Publisher's Weekly graced it with an excellent review and Book Riot heralded it as one of the Best Self-Help Books of 2024.

 


Tracy Otsuka

Certified ADHD Coach, Attorney, Podcast Host

Author - ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain

Introducing...

Author Brand +

BESTSELLER LAUNCH SCHOOL

is now officially open for enrollment!

PROGRAM STARTS ON OCTOBER 3, 2024

 

If you're ready to polish your author brand, build your roadmap, and confidently launch your book to bestseller status, we're ready for you!

SIGN UP NOW

What You’ll Get When the Program Begins:

  • Author Branding CourseMaster the art of developing a powerful author brand and enhance your efforts with tailored strategies.
  • Speaker Training Deep Dive - Hone your public speaking skills to promote your book effectively.
  • Author Design Toolkit Template Pack - Get essential designs for your book events and social media presence.
  • Five (5) 90 Minute Live Trainings & Office Hours with Allison - Direct access to expert guidance in bi-weekly sessions.
  • Three (3) 3-Hour Blocks of 1:1 Voxer Coaching with Allison - Personalized, real-time coaching to keep you moving forward.
  • Live Momentum Coaching - Overcome mental blocks and develop a success-oriented mindset. 

  • All Audio Training - Access all trainings on the go.

  • Accountability Accelerator - Join small, supportive groups to stay motivated and on track.

 

Plus, Incredible Bonuses:

  • 3-Month Membership to our Author VIP Community - Continue your journey with a supportive community. 
  • Author Tech Toolkit + Demo Training - Get hands-on with the latest tools and technologies.
  • New Training: Book Events from Launch Day + Beyond - Learn how to plan and execute successful book events.
  • Write Your Book management system

*if you want more support and access to Allison, we can do that. Email [email protected] and we'll share how you can get personalized guidance to boost your brand and your book.

Exclusive Early Bird Offer: Save $200

Sign up now to secure a 50-minute 1:1 coaching session with Allison—a rare opportunity for personalized guidance. This bonus is limited to the first five early bird sign-ups. Use code EARLYBIRD24 at checkout.

You can join the Author Brand + Bestseller Launch School now and start with us on October 3rd for... 👇

Four payments of

$497

SIGN UP NOW + PAY MONTHLY

One-Time Payment of

$1987

SIGN UP NOW + GET EXTRA BONUSES

The first 5 enrollees get a 50-minute 1:1 coaching session with Allison!

TESTIMONIAL

Morgan Baker

"I am not a self-promoter, but Allison worked her magic, insisted I could do it, and helped me put myself and my work out there."


Morgan Baker

Award-winning Writer, Professor

Author -  Emptying the Nest: Getting Better at Goodbyes

 

 

 

 

Stop pretending you’re not a badass.

 

Join the Author Brand + Bestseller Launch School and see how you can revolutionize your author journey.

 

SIGN UP NOW

JOIN Author Brand +

BESTSELLER LAUNCH SCHOOL

When you add it all up...

That's a total real-world value of at least $7482.

  • Author Branding CourseMaster the art of developing a powerful author brand and enhance your efforts with tailored strategies. ($997 value)

  • Speaker Training Deep Dive - Hone your public speaking skills to promote your book effectively. ($997 value)

  • Author Design Toolkit Template Pack - Get essential designs for your book events and social media presence. ($197 value)

  • Five (5) 90 Minute Live Trainings & Office Hours with Allison - Direct access to expert guidance in bi-weekly sessions. ($1500 value)

  • Three (3) 3-Hour Blocks of 1:1 Voxer Coaching with Allison - Personalized, real-time coaching to keep you moving forward. ($900 value)

  • Live Momentum Coaching - Overcome mental blocks and develop a success-oriented mindset. ($750 value)

  • All Audio Training - Access all trainings on the go. ($300 value)

  • Accountability Accelerator - Join small, supportive groups to stay motivated and on track. ($1000 value)

  • 3-Month Membership to our Author VIP Community - Continue your journey with a supportive community. ($147 value)

  • Author Tech Toolkit + Demo Training - Get hands-on with the latest tools and technologies.($97 value)

  • New Training: Book Events from Launch Day + Beyond Live Training - Learn how to plan and execute successful book events. ($300 value)

  • Write Your Book management system ($297 value)

You can join the Author Brand + Bestseller Launch School now and start with us on October 3rd for... 👇

Four payments of

$497

SIGN UP NOW + PAY MONTHLY

One-Time Payment of

$1987

SIGN UP NOW + GET EXTRA BONUSES

The first 5 enrollees get a 50-minute 1:1 coaching session with Allison!

I've come so far with my understanding of how to enter the marketplace in terms of marketing, getting an agent, crafting a proposal. I'm just really grateful."

 

Jillian Barnet

Adoptee rights advocate, tiny farmer, memoirist, essayist - The Best American Essays 2023
 
Plus you’ll be backed by a “try it, test it, apply it” money back guarantee.


The Author Brand + Bestseller Launch School was designed as a complete toolkit for success. Everything you'd get from 1:1 services, now within a supportive community setting.

Hundreds of people have successfully used these program elements. I know that if you do the work, you will achieve similar results as well. This includes clarity on your authorly brand, your strategic marketing roadmap, and your powerful book launch strategy. I have seen remarkable results in our students.

I am so confident of this that I am happy to offer a full money-back guarantee.

If after the first live session, you don’t see how you will benefit, then email [email protected], and ask for a refund.

Any requests for refunds after this date will not be honored so please don’t ask. Our refund policy is firm because we calculate expenses based on the number of students in the program. So, don’t wait, and ask for the refund.

This Is For You:

  • If your book launches next month or this year or next year.
  • If your book was recently published and you want to boost your impact.
  • If you are a nonfiction and memoir author ready to build your brand and launch your book.

This Is NOT For You: 

  • If you aren't willing to learn how to be your best marketer and take the actions to achieve that.
  • If your book got published 2 or more years ago. 

Frequently Asked Questions

SIGN UP NOW

"Allison finds the unique things that are going to make you shine."

 

Jessica Fein
author - Breathtaking: A Memoir of Family, Dreams, and Broken Genes

"With Allison, you can see where you need to improve. She knows exactly how to get you there."

 

Daiva Venckus
Historian and expert on the Baltic revolutions and the Soviet collapse, advocate for Lithuanians, speaker, memoirist

"Allison is so good at reminding us of our purpose and what we have to offer."

 

Ann Batchelder
Author - Craving Spring: a Mother's Quest, a Daughter's Depression and the Greek Myth that Brought Them Together

"Your help was really critical to my success... is really giving me a lot of optimism about this year for my business."

 

Jeanine Stewart
neuroscientist and executive coach for women

 

 

 

 

You can join the Author Brand + Bestseller Launch School now and start with us on October 3rd for... 👇

Four payments of

$497

SIGN UP NOW + PAY MONTHLY

One-Time Payment of

$1987

SIGN UP NOW + GET EXTRA BONUSES

The first 5 enrollees get a 50-minute 1:1 coaching session with Allison!