AUTHOR BRAND AND

BESTSELLER LAUNCH SCHOOL

The most comprehensive program in building your author brand, creating your marketing plan, and launching your bestseller.

 

Author Brand + Bestseller Launch School will transform you into your very best marketer. Even if you've tried other countless approaches and feel like a procrasti-learning junkie, I'll teach you to clarify your author brand, build your marketing roadmap, and confidently launch your book to bestseller status. 

GET ON THE WAITLIST →
The most comprehensive program in building your author brand, creating your marketing plan, and launching your bestseller.

 

Author Brand + Bestseller Launch School will transform you into your very best marketer. Even if you've tried other countless approaches and feel like a procrasti-learning junkie, I'll teach you to clarify your author brand, build your marketing roadmap, and confidently launch your book to bestseller status. 

SIGN UP NOW

 

 

Many authors miss their chance, realizing too late the opportunity to catapult their book into the world.

 

 

ARE YOU STRUGGLING WITH...

  • Spinning your wheels and staring down a to-do list that never ends?
  • Wasting money on courses that don’t get you closer to your goal?
  • Concern that your message might never reach the people who need it?
GET ON THE WAITLIST →

Are you ready to become a bestselling author?

If you're struggling to get your book noticed, feeling overwhelmed by the publishing process, or unsure how to effectively promote yourself, Author Brand + Bestseller Launch School is here to guide you every step of the way.

Your book deserves to reach millions of people.

Get Rave Reviews

Sell Tons of Books

Captivate Readers

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By the end of the program, just imagine...

01

A strong, recognizable author brand that resonates with your audience.

02

A clear marketing strategy that drives book sales and builds your platform.

03

Confidence in your ability to launch your book and see it succeed.

04

Rave reviews, a growing readership, and a thriving author experience.

 

 

 

 

"You are the best. 
Hands-down, A1, mostest, bestest ever. Could NOT have done this without you and wouldn't want to try."

 

Samantha Bennett
bestselling author - The 15-Minute Method: the Surprisingly Simple Art of Getting It Done

I get it. Getting your book into the world is hard.

 

I've helped countless authors build their brands and successfully launch their books. From debut memoirists to expert coaches - and so many more...

 

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Shawon Davis

So good to meet you!

 
GET ON THE WAITLIST →

TESTIMONIAL

Dr. Mara Einstein
"You continually help me realize that I'm thinking too small. Love that!"


Dr. Mara Einstein

Marketing Expert, Culture Critic, Professor

Author - Hoodwinked: How Marketers Use the Same Tactics As Cults

Your Author Brand + Bestseller Launch Made Simple

Step 1

 

Craft Your Plan

Develop a comprehensive strategy for your author brand and your book's launch.

 

Step 2

 

Implement with Expertise

Utilize our tools, templates, and mentorship for effective execution.

 

Step 3

 

Celebrate Your Success

Enjoy and watch as your book and brand take off.

 

GET ON THE WAITLIST →

Publishing a book today requires more than just a great book.

It demands a strong personal brand, an effective marketing strategy, and the ability to connect with your audience on multiple platforms. But many authors feel lost, overwhelmed, and unsure of how to get started. 

You want to make a significant impact, but the fear of your book not reaching the people who need it most keeps you up at night.

Sound familiar?

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Allison Lane book launch coach

Author Brand + Bestseller Launch School

Barns & Noble store manager

You're a nonfiction author with a powerful message.

But, as much as you believe in your book, you're struggling to get the traction it deserves. The publishing industry seems complex, marketing feels overwhelming, and you're unsure how to stand out in a crowded market.

Here’s where we come in.

Author Brand + Bestseller Launch School is a step-by-step program designed to help you build your author brand, create a strategic marketing plan, and confidently launch your book to bestseller status. You don’t have to navigate this journey alone. We’ll be your guide.

GET ON THE WAITLIST →

TESTIMONIAL

Calvina Nguyen
"Amazon made my book an Editors' Pick, and it soared to #1 in New Releases across seven varied categories. Plus, Publisher's Weekly graced it with an excellent review and Book Riot heralded it as one of the Best Self-Help Books of 2024.

 


Tracy Otsuka

Certified ADHD Coach, Attorney, Podcast Host

Author - ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain

Join us in...

Author Brand +

BESTSELLER LAUNCH SCHOOL

  

If you're ready to polish your author brand, build your roadmap, and confidently launch your book to bestseller status, we're ready for you!

GET ON THE WAITLIST →

TESTIMONIAL

Morgan Baker
"I am not a self-promoter, but Allison worked her magic, insisted I could do it, and helped me put myself and my work out there."

Morgan Baker

Award-winning Writer, Editor, Professor - Emerson College

Author -  Emptying the Nest: Getting Better at Goodbyes

 

 

 

 

Stop pretending you’re not a badass.

 

Join the Author Brand + Bestseller Launch School and see how you can revolutionize your author journey.

 

GET ON THE WAITLIST →

TESTIMONIAL

 
"To have you in my lane for this, I feel so much more at ease. It's like, okay, I'm back with Allison and not only just back with you, but you said, 'okay, let's go, next steps.' I just, I'm so grateful.
 

Laura DeKraker Lang-Ree
Cancer Mom and advocate for parents of children with cancer
Author - The Cancer Parent's Handbook: What Your Oncologist Doesn't Have Time to Tell You

I've come so far with my understanding of how to enter the marketplace in terms of marketing, getting an agent, crafting a proposal. I'm just really grateful."

 

Jillian Barnet

Adoptee rights advocate, tiny farmer, memoirist, essayist - The Best American Essays 2023
 

"Allison finds the unique things that are going to make you shine."

 

Jessica Fein
author - Breathtaking: A Memoir of Family, Dreams, and Broken Genes

"With Allison, you can see where you need to improve. She knows exactly how to get you there."

 

Daiva Venckus
Historian and expert on the Baltic revolutions and the Soviet collapse, advocate for Lithuanians, speaker, memoirist

"Allison is so good at reminding us of our purpose and what we have to offer."

 

Ann Batchelder
Author - Craving Spring: a Mother's Quest, a Daughter's Depression and the Greek Myth that Brought Them Together

"Your help was really critical to my success... is really giving me a lot of optimism about this year for my business."

 

Jeanine Stewart
neuroscientist and executive coach for women