#17: Overcoming Overwhelm: Simplifying Your Book Launch and Digital Presence

In this episode, host Allison Lane addresses common feelings of overwhelm among authors trying to launch a book or expand their digital footprint. She provide three key strategies to streamline efforts and ensure success: maintaining consistency across owned platforms, elevating and consolidating your message, and understanding your audience’s needs. Allison also shares a bonus tip on efficient content management and highlights the importance of cleaning up outdated digital assets. The buzzworthy book recommendation is 'Children of Darkness and Light' by Lori Hellis. Don't forget to reach out when you find yourself needing help with brand marketing!

Timestamps:

00:00 Introduction: The Importance of Your Book and Message

00:42 Facing Overwhelm: Common Struggles for Authors

01:22 Three Key Strategies for Success

02:01 Consistency Across Owned Platforms

04:25 Elevating Your Message

05:53 Understanding Your Audience

07:53 Recap and Final Tips

11:52 Buzzworthy Book of the Week

12:47 Final Thoughts and Call to Action

📚 Resources Mentioned:

• Author Brand + Bestseller Launch School: https://www.lanelit.com/bestseller

• Children of Darkness and Light: Lori Vallow and Chad Daybell: A Murderous Faith by Lori Hellis https://bookshop.org/a/55773/9781639367108