#32: From Podcast to Page: Lessons in Author Marketing from Tracy Otsuka
We explore the journey from podcasting to publishing, emphasizing the transformative power of embracing neurodivergence as a strength. Host Allison Lane talks with Tracy Otsuka, certified ADHD coach and bestselling author of "ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain" about her insights and strategies to turn perceived challenges into opportunities for growth and success in the literary world.
What You’ll Learn
- The importance of a book proposal and how it sets the foundation for success.
- How to build a passionate book team to amplify your launch.
- The secret to creating a preorder strategy that works.
- Why authenticity matters in marketing and how to balance personal insights with sales.
Resources Mentioned
- Tracy Otsuka | Website | Instagram | Facebook | LinkedIn
- Tracy Otsuka’s book: ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain
- Allison’s website: Lanelit.com
- Miriam Schulman’s book: Artpreneur: A Step-by-Step Guide to Making a Sustainable Living from Your Creativity
- Book: Mind Magic: The Neuroscience of Manifestation and How It Changes Everything by James R. Doty
- Book: Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by Malcolm Gladwell
If you enjoyed today’s insights, take a moment to rate and review The Author’s Edge. Your feedback helps us grow and reach more authors on their publishing journeys. Share this episode with an author friend who could benefit from Tracy’s tips!
Timestamps
- [00:03:30]: How Tracy decided to write a book after podcasting success.
- [00:10:20]: Why a book proposal is a branding tool for authors.
- [00:17:00]: The role of a book team in creating lasting impact.
- [00:25:00]: Balancing personal storytelling with effective marketing.
- [00:42:30]: Tracy’s reflections on staying power and why her book resonates.
