How to Make Your Book Go Bigger: Insider Secrets with Dr. Mara Einstein | Ep. 48

Have you ever wondered why some books take off while others struggle to get noticed? It’s not just about great writing… it’s about smart marketing.

Allison Lane sat down with Dr. Mara Einstein, a marketing expert, former MTV executive, and author of “Hoodwinked: How Marketers Use the Same Tactics as Cults,” exposing the hidden strategies brands use to influence consumers. As a professor, speaker, and media commentator, she helps people recognize and protect themselves from deceptive marketing tactics.

She reveals how big brands use cult-like tactics to influence consumers and how authors can apply similar strategies to grow their platforms. If you’re looking to increase visibility, attract the right readers, and build a lasting brand, this episode is packed with must-know insights.

🎧 Tune in now to transform your book marketing strategy.

What You’ll Learn:

The biggest mistake authors make when trying to build their platform.
Why traditional publishers look for more than just a great book, and how to meet their expectations.
How to develop a personal brand that makes you unforgettable.

Resources Mentioned:

Dr. Mara Einstein’s Book: Hoodwinked: How Marketers Use the Same Tactics as Cults https://bookshop.org/a/55773/9781493086153
Follow Dr. Mara on TikTok: https://www.tiktok.com/@drmaraeinstein
Allison’s Free Annual Content Calendar: https://www.lanelit.com/content

Timestamps

[00:03:06] The #1 mistake authors make when marketing their books.
[00:12:23] The influencer strategy that’s changing book promotion.
[00:19:32] The branding shift that changed everything for Dr. Mara.
[00:26:05] How she gained 25K TikTok followers in six months.

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Have questions or insights? Email me at [email protected]. Let’s keep the conversation going. Tune in now. https://www.youtube.com/watch?v=lp5vMSvXbdg