SEO for Authors: Choosing the Right Website Name for Visibility | Ep. 49

Is Your Author Website Helping or Hurting Your Discoverability?

If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about SEO, will the right website name help more readers discover you?

Allison Lane breaks it all down so you can make an informed decision and build a website that works for your long-term success. Join her as she shares practical, no-nonsense tips for choosing a website name that enhances your credibility, improves your search rankings, and grows with your writing career. Whether you're just starting out or rebranding, this episode will save you time, headaches, and costly mistakes.

Hit play now to learn how to set up your author's website for long-term visibility and success.

What You’ll Learn:

How search engines rank author websites, and why your domain name matters.
The pros and cons of using your name vs. a mission-driven URL.
Simple SEO strategies to help readers find your website, no matter what you write

Resources Mentioned:

Allison Lane’s website: LaneLit.com
SEO guide for authors: SEO Starter Guide - https://developers.google.com/search/docs/beginner/seo-starter-guide
Domain registration site: Namecheap - https://www.namecheap.com or GoDaddy - https://www.godaddy.com/

Timestamps:

[00:01:18] – Should your website name reflect your personal brand or mission?
[00:03:04] – SEO basics: How search engines rank author websites
[00:06:28] – Why your website name doesn’t need all your keywords
[00:09:14] – How to structure your site for long-term growth
[00:12:38] – Using metadata and headlines to improve SEO
[00:15:48] – Next steps: How to optimize your site without tech overwhelm

If this episode helped you, please take a minute to rate, review, and subscribe on your favorite podcast app. Your support helps us reach more authors like you. And don’t forget to share this episode with a fellow writer who needs it.

Tag me on Instagram @allisonlanelit and let me know your biggest takeaway. Watch the full episode on YouTube: https://www.youtube.com/watch?v=FJVNVvvXnew