Trailer: Author's Edge podcast with Allison Lane

Feeling overwhelmed by marketing yourself and your book?

This introductory episode is your guide to navigating the publishing world with ease. I'm Allison Lane, and I'll be breaking down complex marketing strategies into simple, actionable steps to boost your publishing, marketing, and speaking efforts.

Discover how to conquer marketing overwhelm and build a solid foundation for your author platform. We'll dive into practical tips for crafting a compelling author brand, leveraging social media, and mastering book promotion.

Join me as I debunk common marketing myths and equip you with the tools to reach a wider audience. Whether you're a debut author or a seasoned writer, this episode is packed with valuable insights to empower your unique voice and share your story with the world.

In this Episode, you'll learn:

How to overcome your paralyzing fear of marketing overwhelm
Practical strategies for building a strong author brand
Effective ways to leverage social media for your author promotion
Tips for crafting compelling book marketing campaigns
How to debunk common marketing myths and avoid costly mistakes
Actionable steps to reach a wider audience and grow your readership

Time Stamps:

00:00 Introduction to the Podcast

00:20 Overcoming Marketing Overwhelm

00:36 Practical Marketing Strategies

00:44 Weekly Insights and Advice

01:06 The Importance of Clear Marketing

01:22 What to Expect from the Podcast

01:53 Empowering Your Unique Voice

02:19 Answering the Call of Your Audience

Transcript:

Today, we're diving into the essentials of what this podcast will bring you and your journey as an author. This is whether you're just starting out or you're a seasoned author trying to refresh your approach, this podcast is your go to for Publishing, marketing, speaking, and growing your audience.

And if you're like many of the authors I've worked with, you probably find yourself overwhelmed with needing to become a marketing guru overnight and filter through the marketing strategies coming at you.

You're not alone. That's why I'm here to break down those strategies into practical, actionable steps that you can apply today.

Each week I will bring you insights and advice gleaned from my many, many years marketing global brands and bestselling books.

We're talking about straightforward steps that will make your journey successful and enjoyable. Because nobody has time for anything else.

Why does this matter? Because when your marketing is clear and effective, your message reaches more people. And that's what this is all about, making sure the wisdom you've poured into your book impacts as many people as possible.

So what can you expect from this podcast? Real stories from authors who are out there making it happen. Expert interviews on the nuts and bolts of publishing, marketing, speaking, hands on advice that you can apply right after each episode,

Let's keep it real.

Marketing should not be a drag. It should energize you and excite you. about the possibilities. And most importantly, it should freaking work.

One thing I really want to emphasize here, you have a unique voice, a powerful message, and stories that others need to hear. Your audience is always together. They are always banging the drum, hollering, hoping that you will come and offer them your wisdom, your perspective, insights. Experience, tips, methods, your story.

It's your job, not theirs, to answer the call. And I know you can.