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Check out the latest

Episodes

The Right Way to Offer Free Resources on Your Website | Ep. 45

The Secret Formula for Crafting a Brand Statement That Sells Your B...

How Often Should You Email Your List? The Strategy Authors Need | E...

Pricing, Publicity & Productivity: The Author’s Guide to Selling Mo...

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each Author's Edge episode

transforms BIG marketing ideas into simple, actionable steps

 

so that writing and launching your bestselling book is not only easier...

It’s way more exciting.

The AUTHOR'S EDGE Podcast

 
I’m Allison Lane, your host.
I’m a nonfiction book coach, marketing strategist, and your biggest cheerleader. This podcast is for authors who know their wisdom needs to be shared with the people who need it most.
If you're ready to discover your edge as an author, you’re in the right place.

Current Episodes

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#37: Beta Readers vs. Critique Partners: The #1 Secret to Getting the Right Feedback on Your Book

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#36: Writing Through Grief: How Loss Fuels Stories with Meghan Riordan Jarvis

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#35: How to Build an Author Website That Sells: A Step-by-Step Guide

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What Publishers Really Want: Insider Tips for Nonfiction Authors

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#34: How Introverts Can Master Book Promotion and Thrive in the Spotlight with Jessica Waite

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#33: 5 Easy Content Ideas for Authors to Stay Visible Online

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#32: From Podcast to Page: Lessons in Author Marketing from Tracy Otsuka

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#31: How Big Does Your Platform Really Need to Be to Get Published

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#30: How Authors Can Navigate Publishing Trends in 2025 with Courtney Maum

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#29: 3 Simple Steps to Discover What Your Readers Really Want

ABOUT YOUR HOST

 

Allison Lane 

I help experts get published, boost their visibility, and expand their influence. Think of me as your one-woman PSA on marketing, branding, and publishing.
Agonizing over every step of your publishing path is a pain in the rear. Believe me, it can be much easier and a lot more fun.
Whether you're prepping for your book launch, looking for an agent, or wondering how to turn your book into a platform for speaking, consulting, and media opportunities...
I’m here to guide you every step of the way.

everyone loves Allison.

Without you, I wouldn't be holding my book right now.

Tracy Otsuka
podcast host + bestselling author
ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain

Allison is one of the hardest working women writers on here --and she's zealous about helping other writers (especially women) transform the way they are going about writing and publishing to get closer to their goals. 

Courtney Maum
bestselling author
The Year of the Horses

I just want to say how grateful I am that I worked with you.

Miriam Schulman
artist, podcast host, author
Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity 
 Writing a book is hard. Getting it out there? Even harder. But Allison makes it all seem easy.
You are a miracle worker. I learned a lot, your course kept me accountable and it's so great to know you're there for support with your gifts and talents. Thanks for your hard work and your wisdom!
Allison is the antidote to my creative anxiety! She is hilarious... like sitting down with a friend.
You are giving people the keys to unlocking their genius.
It's hard not to wish I met you sooner. 
Thanks for moving me from stuck to inspired.
 Writing a book is hard. Getting it out there? Even harder. But Allison makes it all seem easy.
You are a miracle worker. I learned a lot, your course kept me accountable and it's so great to know you're there for support with your gifts and talents. Thanks for your hard work and your wisdom!
Allison is the antidote to my creative anxiety! She is hilarious... like sitting down with a friend.
You are giving people the keys to unlocking their genius.
It's hard not to wish I met you sooner. 
Thanks for moving me from stuck to inspired.

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