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Become the Go-To Author Authority in Your Field

The most comprehensive program in building your author brand, creating your marketing plan, and launching your bestseller.

 

Author Brand + Bestseller Launch School will transform you into your very best marketer. Even if you've tried other countless approaches and feel like a procrasti-learning junkie, I'll teach you to clarify your author brand, build your marketing roadmap, and confidently launch your book to bestseller status. 

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Feeling Invisible in a Crowded Market?

Tracy Otsuka

If you're feeling like you're spinning your wheels, getting overwhelmed, or wasting time and money, then I'm here to guide you every step of the way.

Author Visibility Accelerator

 
Designed for established experts ready to level up in visibility, impact, and sales.
 

A high-touch private 1:1 program for experts who are ready to transform their author platform, elevate their visibility, and step into their full leadership potential. 

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Allison Lane

Publishing Success Coaching

 
Designed for authors, experts, and thought leaders ready to level up, establish a clear strategy, and take focused action to achieve their vision.

In just 4 focused coaching sessions, we’ll zero in on what matters most and make real progress toward your publishing goals.
 
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Next Chapter membership

 

Designed for nonfiction authors ready to take meaningful action toward their publishing dreams.

A results-driven community designed for seasoned and emerging authors who are serious about writing, launching, and scaling their book’s success. Get ready for massive collaboration and brand boosting! With live monthly events and Q&As, How I Did It sessions, curated resources, expert guidance, and a supportive network of peers, you’ll get the strategy, accountability, and momentum you need—without the overwhelm. $37/mo / cancel any time.

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"You are the best. 
Hands-down, A1, mostest, bestest ever. Could NOT have done this without you and wouldn't want to try."

 

Samantha Bennett
bestselling author - The 15-Minute Method: the Surprisingly Simple Art of Getting It Done

I get it. Getting your book into the world is hard.

 

I've helped countless authors build their unique brands, amplify their visibility, and confidently navigate their publishing journeys. From debut memoirists to expert coaches - and so many more...

With years of experience coaching authors to publishing success, I’ve developed proven frameworks to transform your brand and amplify your visibility. Together, we’ll create a roadmap to position you for success and connect with your ideal readers.

  • 100s of authors coached to grow their brands.
  • Featured by top media and retailers.
  • Massive success with brand visibility strategies.
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Shawon Davis

Everyone loves Allison

Dr. Mara Einstein
"You continually helped me realize that I was thinking too small. Love that!"


Dr. Mara Einstein

Marketing Expert, Culture Critic, Professor

Author - Hoodwinked: How Marketers Use the Same Tactics As Cults

Choose the coaching package that fits your goals:

Author Visibility Accelerator

A 4-month private coaching program to help you:

  • Build your brand and establish your unique voice.
  • Grow your discoverability and audience.
  • Position yourself as the go-to expert in your niche.

Includes personalized brand audit, visibility strategies, weekly/bi-weekly sessions, and actionable marketing tools.

CLICK TO GRAB YOUR ACCELERATOR SPOT!

Publishing Success Coaching

A 4-session coaching package to help you:
  • Make progress on urgent publishing goals.
  • Gain clarity on pitching, launching, or publishing.
  • Take focused action with expert guidance.

 Includes customized marketing tools and swipes to help you take focused action on your publishing goals.

CLICK HERE TO CLAIM YOUR PUBLISHING SUCCESS

Author Visibility Accelerator

$3000

then $1k / month for months 2, 3, 4

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Publishing Success Coaching

$1700

one-time payment

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Allison Worked Her Magic

Morgan Baker
"I am not a self-promoter, but Allison worked her magic, insisted I could do it, and helped me put myself and my work out there."

Morgan Baker

Award-winning Writer, Editor, Professor - Emerson College

Author -  Emptying the Nest: Getting Better at Goodbyes

 

 

 

 

Stop pretending you’re not a badass.

 

Take the Next Step on Your Author Path Today.

 

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"To have you in my lane for this, I feel so much more at ease. It's like, okay, I'm back with Allison and not only just back with you, but you said, 'okay, let's go, next steps.' I just, I'm so grateful."

 

Laura DeKraker Lang-Ree

Cancer Mom and advocate for parents of children with cancer
Author - The Cancer Parent's Handbook: What Your Oncologist Doesn't Have Time to Tell You

Choose the coaching package that fits your goals: 👇

Author Visibility Accelerator

$3000

then $1k / month for months 2, 3, 4

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Publishing Success Coaching

$1700

one-time payment

WORK WITH ME

I've come so far with my understanding of how to enter the marketplace in terms of marketing, getting an agent, crafting a proposal. I'm just really grateful."

 

Jillian Barnet

Adoptee rights advocate, tiny farmer, memoirist, essayist - The Best American Essays
 

This Is For You If:

  • You are a nonfiction and memoir author ready to build your brand and launch your book.
  • Your book launches next month or this year or next year.
  • Your book was recently published and you want to boost your impact.

This Is NOT For You If: 

  • You aren't willing to learn how to be your best marketer and take the actions to achieve that.
  • Your book got published 2 or more years ago. 
  • You don't know or haven't decided what your book will be about.

"Allison finds the unique things that are going to make you shine."

 

Jessica Fein
author - Breathtaking: A Memoir of Family, Dreams, and Broken Genes

"With Allison, you can see where you need to improve. She knows exactly how to get you there."

 

Daiva Venckus
Historian and expert on the Baltic revolutions and the Soviet collapse, advocate for Lithuanians, speaker, memoirist

Choose the coaching package that fits your goals: 👇

Author Visibility Accelerator

$3000

then $1k / month for months 2, 3, 4

WORK WITH ME

Publishing Success Coaching

$1700

one-time payment

WORK WITH ME

"Allison is so good at reminding us of our purpose and what we have to offer."

 

Ann Batchelder
Author - Craving Spring: a Mother's Quest, a Daughter's Depression and the Greek Myth that Brought Them Together

"Your help was really critical to my success... is really giving me a lot of optimism about this year for my business."

 

Jeanine Stewart
neuroscientist and executive coach for women