#26 How Authors and Publishers Build Buzz with Early Reviews: NetGalley Demystified
In this episode of The Author's Edge, host Allison Lane sits down with Katie Versluis and Darcy Piedmonte from NetGalley to demystify how authors and publishers can leverage early reviews to build buzz and drive book success. Whether you’re gearing up for a big launch or looking to revitalize your backlist, this conversation will give you actionable strategies to connect with the right readers and make a lasting impression.
What You’ll Learn in This Episode:
- Why Early Reviews Matter: Discover how early reviews can elevate your book's visibility and credibility with readers and retailers.
- The Power of Micro-Influencers: Learn why smaller, niche reviewers are as valuable as major influencers in driving word-of-mouth buzz.
- NetGalley 101: A beginner-friendly breakdown of how the platform works for authors and publishers alike.
- Success Stories: Hear real-life examples of how authors used early feedback to refine their books and boost pre-launch momentum.
- Trends in Book Reviews: Insights into what’s working now in the world of book reviews, from TikTok-style reactions to deep-dive critiques.
- Practical Tools for Authors: How to use NetGalley widgets, QR codes, and reviewer feedback to enhance your book marketing strategy.
Episode Highlights:
- [00:02:20] Katie and Darcy explain what NetGalley is and how it connects authors, publishers, and readers.
- [00:04:45] The surprising role of micro-influencers and why small voices matter in the book world.
- [00:09:10] How early reviews on platforms like NetGalley can help you shape your book’s launch strategy.
- [00:17:30] Case study: How one debut author gained over 400 reviews and built a loyal audience.
- [00:23:00] Timing your NetGalley listing: Why three to six months pre-publication is the sweet spot.
- [00:37:15] Tips for debut authors: Rolling up your sleeves and making the most of NetGalley’s tools.
- [00:44:10] Allison’s advice for treating your book like a product and stepping into the marketer’s role.
Resources Mentioned:
- Website: NetGalley: https://www.netgalley.com
- Blog: NetGalley Insights: https://bookish.netgalley.com/category/must-reads/
- “Yes Chef” by Waitlyn Andrews: https://a.co/d/4fd9UwG
