How to Build Visibility and Grow Your Platform with Rich Brooks | Ep. 58

What if your book launch isn’t over, it’s just getting started?

Allison Lane sits down with digital marketing expert Rich Brooks to unravel the myths around visibility, author platforms, and the outdated tactics holding authors back. Whether you’re writing your book, launching it, or trying to breathe life back into it post-pub, this conversation breaks down the essential steps to get discovered in today’s noisy digital world.

You’ll learn how to reverse-engineer your author marketing strategy and find your readers using tools you already have.

Hit play if you’re ready to ditch the overwhelm and market smarter, not harder.

What You’ll Learn:

The key digital marketing fundamentals authors can’t skip (and why Wix isn’t it).
How to grow your visibility without relying on social media followers.
A smarter way to use email and video to connect with future readers.

Resources Mentioned:

Rich Brooks’ website: https://www.takeflyte.com
Rich Brooks' podcast: The Agents of Change Digital Marketing Podcast: https://www.theagentsofchange.com/podcasts
Rich on LinkedIn: https://www.linkedin.com/in/therichbrooks/
Book recommendation:

CABIN: Off the Grid Adventures with a Clueless Craftsman by Patrick Hutchison: https://bookshop.org/a/55773/9781250285706
The Gatekeeper: A Thriller by James Byrne: https://bookshop.org/a/55773/9781250890030

Timestamps:

[04:50] The website mistakes most authors make and how to fix them
[12:40] Why your friends and family aren’t your ideal audience
[16:00] Email marketing truths authors need to hear
[24:10] Real talk on what’s working (and what’s dead) in digital marketing
[36:30] How to shift your message beyond your current bubble

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors who need this. Share this episode with someone who’s ready to amplify their message and go bigger with their book.

Watch on YouTube: https://www.youtube.com/watch?v=eeJGjBYcPAM