How to Boost Book Sales Through Public Speaking: Secrets from Bobbie Carlton | Ep. 40

Is public speaking the missing link in your book promotion strategy? 

In this episode of The Author’s Edge, Allison sits down with Bobbie Carlton, founder of “Innovation Women” and a trailblazer in speaker visibility. Bobbie shares how authorship and speaking go hand-in-hand to amplify visibility, credibility, and even compensation. 

Discover practical tips for landing bigger stages, overcoming industry biases, and leveraging your book to open career-changing doors. Whether you're an aspiring author or a seasoned writer, this episode is packed with actionable advice to transform your book into an unstoppable marketing tool.

🎧 Tune in to learn how public speaking can be the game-changer your book launch needs!

What You’ll Learn:

• Why public speaking is one of the most effective ways to promote your book.
• Creative compensation strategies for unpaid speaking gigs (and how to still make money!).
• How to leverage your book for high-profile speaking opportunities like TEDx and international stages.

Resources Mentioned:

• Innovation Women Membership: https://www.innovationwomen.com/ 
• Crossing the Chasm by Geoffrey Moore: https://bookshop.org/a/55773/9780062292988  
• Cait Donovan’s Podcast: Fried. The Burnout Podcast: https://podcasts.apple.com/us/podcast/fried-the-burnout-podcast/id1469939920
• Allison’s Membership: The Next Chapter: https://www.lanelit.com/programs 

Timestamps

• [00:02:30] How authorship amplifies public speaking success.
• [00:06:00] Creative ways to get paid for speaking gigs—even without a speaker fee.
• [00:13:00] Why “speaking begets speaking” and how to get started sooner.
• [00:26:00] Real-life success stories of women authors leveraging public speaking.

Bobbie Carlton is the founder of Carlton PR & Marketing, Innovation Nights, and Innovation Women. Known as Boston's "Innovation Den Mother," she empowers startups and women in tech through PR, product launches, and visibility opportunities. An award-winning marketing expert, Bobbie is a passionate advocate for underrepresented voices in innovation.

You can also watch this episode on YouTube here: https://youtu.be/9MHsBWWYxic?feature=shared