Focus vs. FOMO: The Key to Marketing Without Burnout | Ep. 53

Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth.

Allison Lane tackles “Focus vs. FOMO,” - that’s Fear.Of.Missing.Out - and shares how to streamline your marketing so you can grow your visibility without exhaustion. She’s sharing her exact approach to showing up in the right places, repurposing content, and leveraging AI tools to work smarter, not harder. If you’re ready to reclaim your time while still making an impact, this episode is for you.

🎧 Hit play now and let’s get into it.

What You’ll Learn:

How to identify the right platforms for your audience (and where to stop wasting time).
The biggest time sucks in book marketing and how to eliminate them.
How to use AI tools strategically to repurpose content and streamline your workflow.

Resources Mentioned:

Allison’s Free Tech Stack Pack: https://www.lanelit.com/tech
Bestseller Launch School: lanelit.com/bestseller
Hopper HQ (Social media scheduler): https://www.hopperhq.com/?via=allison
Canva for Templates: https://partner.canva.com/c/3658167/647168/10068
Connect with me on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

Timestamps:

[00:02:12] – Why “being everywhere” is a myth and what to focus on instead.
[00:04:27] – How I use AI to organize my content (in 15 seconds).
[00:08:06] – Why too many Facebook groups are draining your time.
[00:14:35] – The two biggest time vampires killing your book marketing efficiency.
[00:18:53] – How I structure my week with Prep, Do, and Free Days.

If this episode gave you clarity, take a moment to rate and review The Author’s Edge. Your support helps us reach more authors who need these insights. If you know a writer who’s overwhelmed by marketing, share this episode with them. https://www.youtube.com/watch?v=gX77FwRoS3A

Want your question answered in an upcoming episode? Send me a text from the podcast description.