Google Analytics: How to Know What’s Working with Philippa Gamse | Ep. 52

Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone.

Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mistakes authors make with their websites and how to fix them. You’ll learn how to turn your website into a powerful tool that attracts readers, grows your platform, and sells more books, all without becoming a tech expert.

Tune in now to make your website work smarter, not harder.

What You’ll Learn:

The #1 mistake authors make with their websites (and how to fix it).
How to track and understand your website analytics without feeling overwhelmed.
The simple tweaks that can turn website visitors into book buyers.

Resources Mentioned:

Connect with Philippa Gamse: https://websitesthatwin.com/offer/
Google Search Console: https://analytics.google.com
Get Allison’s free Essential Author Bio Package + free guide + video training: lanelit.com/package
Book Reco: Nexus: A Brief History of Information Networks from the Stone Age to AI by Yuval Noah Harari: https://bookshop.org/a/55773/9780593734223

Timestamps:

[02:10] The website mistake most authors don’t realize they’re making
[10:30] Why analytics matter (and how to track what works)
[18:45] Quick website fixes that make a big impact

Enjoyed this episode? Take a moment to rate and review The Author’s Edge. Your support helps us bring more expert insights to help you grow your author career. And don’t forget to share this episode with a fellow author who needs website help.

Tune in now. https://www.youtube.com/watch?v=rh0UKrFLIBs