The Secret Formula for Crafting a Brand Statement That Sells Your Book with Kris Jones | Ep. 44
Are you an author trying to figure out how to market your book and position yourself as a leader in your genre?
In this episode, Allison Lane sits with Kris Jones, a StoryBrand-certified guide and expert copywriter, and shares the exact steps you need to take to clarify your message, make your book irresistible, and get noticed in today’s crowded market. Whether you're an aspiring author or a published one, these actionable strategies will ensure that your brand not only stands out but also resonates with the readers you want to connect with.
Ready to take control of your author journey? Let’s dive in, and unlock the secrets to building a brand that works for you.
What You’ll Learn:
- The #1 mistake authors make when pitching their books—and how to fix it.
- How to craft a clear, compelling brand statement that attracts readers.
- The secret to positioning yourself as the go-to expert in your genre.
Resources Mentioned:
- StoryBrand by Donald Miller: Clarify Your Message So Customers Will Listen. https://bookshop.org/a/55773/9781400248872
- RedDoorDesigns.com: Kris Jones’ expert services for author branding.
- From Click to Client by Kris Jones: How to Easily Create a Story-Driven Website that Turns Visitors into Clients https://www.reddoordesigns.com/book
- Free Video & Worksheet for Author Branding: Download Kris’s free resource to help you craft your concise brand statement. https://www.reddoordesigns.com/profit-stories
Timestamps:
[00:02:00] — The biggest mistake authors make in building their personal brand
[00:05:30] — How to craft your 2-sentence book pitch that hooks your audience.
[00:15:00] — Why a clear brand statement is your key to success.
[00:20:00] — The importance of embracing the "guide" role in your author story.
If you found today's episode valuable, don't forget to rate and review the podcast. Your support helps us reach more authors and experts who need these actionable tips to grow their brands. If you know someone who could benefit from this episode, share it with them today. https://www.youtube.com/watch?v=E7FJ22OgKec
